Posts Tagged ‘nursery growers’

Native Plants: A Green Industry View

Monday, April 6th, 2009

As anyone looking for native plants can attest, the selection available at the typical retail garden center is still pretty pitiful. According to Garden Center Magazine, last year 10 percent or less of the plants at about a third of retailers nationwide were natives. Only a fifth of all garden centers said that more than 50 percent of their plants were native. Why? What do wholesale and retail nursery owners think about the market for native plants and the best way to make it grow? 

Thanks to Robert F. Brzuszek and Richard L. Harkess, researchers at Mississippi State University, we have a snapshot of what they think, at least the nursery owners in six southern states. The two developed an email survey and sent it to members of the Southern Nursery Association. The survey results and recommendations are in the latest issue of HortTechnology, the journal of the American Society for Horticultural Science.

When asked why they carry native plants, the nursery owners cited client requests (25.6%), followed by ecological reasons (17.8%), the plants’ adaptability to difficult site conditions (16.3%), and their low maintenance requirements (13.2%). They said they believe customer interest in native plants is increasing and—native plant advocates take note!—they are very interested in finding more effective ways to market them. Among the ideas they came up with: Develop better information and more sources of information on native plants for the general public, especially specific marketing campaigns and point-of-purchase information. They also said that presentations and displays at nursery trade shows could help growers and retailers learn more about natives.

Sounds like native plant advocates and nurseries should put their heads together.