Posts Tagged ‘plum’

Let Them eat Plums

Friday, April 18th, 2008

In its front-page story on how soaring food prices are making life even harder in the world’s poorest countries, the New York Times notes that “one business booming amid all the gloom is the selling of patties made of mud, oil, and sugar.” A 24-year-old Haitian describes the taste: “It’s salty and it has butter and you don’t know you’re eating dirt.” In the Business section, trend watchers say the success of technology brands like Apple and Blackberry is at least partly behind Madison Avenue’s current fascination with everything plum, from the new American Express Plum Card to Plum TV, a channel aimed at resort communities like Nantucket, Aspen, and the Hamptons. A marketing maven explains the thinking: Colors like plum and purple “evoke royalty, sophistication” and can appeal to “the individual’s desire for zest and to be distinct.” Another notes that “plum says calm; plum says clean; plum says health.”